Experience

Work Experience

Marketing Manager, Bucketlist Rewards, July 2022- March 2023
Developing strategy, processes and content that effectively supports teams throughout the customer lifecycle

  • Leveraged HubSpot Enterprise for Marketing, Sales, Customer Success, Product and Development teams through structure, automation, content, and reporting. Gathered stakeholder requirements, scope and tested with consultants, while leading training and deployment
  • Delivered detailed metrics and forecasting to C-suite to support company goals and tracking
  • Worked with GTM leadership to design & implement workflows and processes for GTM teams 
  • Conducted data analysis and used insights to make data-driven decisions to improve GTM performance
  • Developed and launched lead nurturing programs to convert new and current prospects across identified channels and segments
  • Managed Paid channels from partnerships to PPC to generate brand awareness and leads
  • Organized events, trade shows, and community in-person/virtual activities
  • Analyzed and tracked marketing metrics and campaigns while identifying new opportunities to boost brand awareness and grow pipeline

Inaugural Member, The RevOps Collective Community, February 2023 - Present
A founding member of this community bringing RevOps professionals together
​
  • The RevOps Collective Community is the only community 100% focused on RevOps growth for RevOps by RevOps!

Senior Manager, Product Marketing & Growth, SchoolBundle, August 2021 - July 2022
Marketing Manager, SchoolBundle, August 2019 - August 2021
Developing and implementing the entire marketing strategy from the ground up while integrating with sales and customer success

  • Implemented digital marketing, SEO, lead generation, marketing automation, social media, content creation and management, and developing assets to support sales and customer success
  • Enhanced the SchoolBundle brand with the creation of case studies, product demos, print collateral, webinars, personalized landing pages, and videos; completed within a strict marketing budget
  • Directly sourced or influenced new customer acquisition by 59% with the identification of a new target decision-maker and development of full customer lifecycle campaigns
  • Produced valuable and engaging content for the company website and campaigns to attract and convert target audiences
  • Performed thorough market analysis, competitor and customer research to understand current and upcoming market needs; in turn, developing and launching new product lines and improvements to meet identified needs
  • Hired, onboarded, and managed a number of Full-Time, Freelance and Co-Op direct reports, including BDRs, Designers, and  Copywriters
  • Selected, implemented, and provided ongoing support for Salesforce, HubSpot, Zendesk, Hotjar, and other aspects of the company Tech Stack to ensure a smooth process throughout the customer journey both internally and externally​

Ambassador, RevGenius, June 2020- Present
Bridging new connections and introducing new people to RevGenius

  • RevGenius is a group of revenue generating sales and marketing professionals brought together to learn, share, support, and grow with each other

Freelance Social Media & Web Design, Self-Employed, May 2015- Present
Designing all new and updated sites for individuals and businesses

  • Created several websites using a variety of tools and techniques, developed websites from base ideas into fully operational sites, allowing businesses and events to reach new customers and attendees
  • Providing support for sites, including updates and social media, allowing sites to stay relevant and expand their reach​

Business Development Representative, Vidyard, August 2018- May 2019
Strategically sourcing and qualifying sales opportunities

  • Collected and documented information into a CRM (Salesforce) with a high degree of quality
  • Prospecting, Pipeline and Revenue generation, Account Research, AE Alignment
  • Leveraged Vidyard, GoVideo, Salesforce.com, Salesloft, LinkedIn Sales Navigator, ZoomInfo​

Marketing Associate, Virtual Causeway, January 2018- August 2018
Conducting a high volume of professional customer and prospect outreach by telephone and email; project management

  • Conducted marketing-related research on specific contacts and companies
  • Gained an understanding of clients’ business objectives to position client needs in product awareness, promoting events/campaigns, and qualifying prospects
  • As Project Lead for a number of projects, acted as the initial contact for problem escalation, ensuring sales quotas were met and identified potential problems while providing solutions
  • Acted as a direct extension of clients' marketing/sales teams
  • Produced numerous email deployment campaigns, including the creation of new email templates, and branding for various clients, with consistently better than industry average performance

​Digital Communications Manager, esCapers Escape Rooms, November 2017- January 2018
Established, monitored and evaluated digital communications channels, as well as content creation and digital asset management.

  • Measured the ongoing effectiveness of digital communications initiatives using analytical tools
  • Conceptualized and realized ad campaigns using a variety of platforms, including earned and paid advertising
  • Designed all initial social media outreach and planning, from channel creation to campaign analysis
  • Coordinated ongoing content creation and dissemination, including writing, photography and video production and editing

​Recruitment & Events Coordinator, Faculty of Math, University of Waterloo,  May 2017- December 2017
Facilitated opportunities for engagement, promotions, and student success.

  • Conducted research to inform strategic direction (and implementation) for relationship building, event, outreach and student transition initiatives
  • Lead, implement, and evaluated Faculty/Program-specific events and tours, which were included in the overall Faculty marketing and recruitment plan, such as Open Houses and the Ontario University Fair
  • Developed and lead training for Math Ambassadors, tour guides, Shadow program volunteers, and others involved in delivering recruitment initiatives.
  • Responsible for the development, daily maintenance and usability of the Future Undergraduate and Future Graduate portions of the Math Faculty website in order to maintain and improve brand value. This included designing new pages, writing new content/editing existing content, selecting and updating graphic images and photography, ensuring consistency and regularly assessing current website to determine future directions and priorities

Alumni Relations Associate, Faculty of Environment, University of Waterloo, May 2016- December 2016
Marketed, planned and implemented events and created stewardship reports and proposals 

  • Devised and executed several projects of varying complexity, including events, marketing campaigns, research for the development of stewardship reports, as well as the creation of donor proposals 
  • Generation of numerous leads, including start-ups, donors, and alumni volunteers, moving from initial research through to contact and growth of relationships to maintain active engagement
  • Managed and executed student and alumni relations events, with strategic outreach to various stakeholders both internally and externally
  • Collaborated with various colleagues across the Faculty and the central Advancement Office to coordinate events 
  • Developed communications plans for a variety of initiatives, which included the production and design of web pages and content, social media, proposals, photography, and written communications 

Events & Marketing Coordinator, Downtown Woodstock BIA, May 2015- September 2015  
Administrative, event planning, and general reception duties 

  • Responsible for managing the reception desk, greeting and providing help to visitors, coordinating the ordering of supplies, and general office work, including fielding phone calls, responding to emails, filing, and record-keeping 
  • Participated in various planning committees, including leading meetings and minute taking 
  • Planned and executed Summer Streetfest, a summer street festival with over 30,000 participants, involving the coordination and booking of entertainment, travel accommodations, vendors, food, and collaboration with the city
  • Copy-writing and editing of documents and communications, which promoted a positive public image for the organization as well as arranging travel accommodations and bookkeeping, including AR, AP, and expenses 

Web Manager, Health Services, University of Waterloo, September 2014- December 2016 
Managed Health Services and Counselling Services websites and social media 

  • Created, maintained, updated and all general maintenance of the University of Waterloo Health Services and Counselling Services website, including troubleshooting using HTML 
  • New page design, as well as changes and improvements to existing pages in response to requests and self-initiated corrections 
  • Generated and distributed Social Media content to grow the follower base of Health Services

Community Relations & Events Assistant, Community Relations, University of Waterloo, August 2014- December 2014
Event and administrative support focusing on the external face of the university 

  • Provided support in the planning and execution of a number of key activities within the community relations and events portfolio including pre-event, on-site and post-event assistance for internal and external events, marketing, maintenance of a community relations contacts list/database, as well as general public relations, communications, and administrative duties as required to positively position and build the brand and reputation of the university

Health Promotion Assistant, Health Services, University of Waterloo, January 2014- April 2014
Coordinated over 150 student volunteers and implemented educational activities and events

  • Managed over 150 student volunteers, coordinating team meetings, event logistics, including room bookings, food, and resources
  • Recognized a key area of improvement and initiated the creation of a Sharepoint site to coordinate volunteers, subsequently built and managed this site
 
Peer Leader, Living-Learning Communities, University of Waterloo, September 2013- April 2014
Provided academic support and events to aid students in succeeding during their first-year at university
​
  • Planned several events over the course of the semester for group of first year students, including a series of events open to all first year students with a group of other Peer Leaders
  • Offered academic and emotional guidance for my group of first year students

Painter and Sales Representative, College Pro Painters, January 2011- September 2011
Generated leads through door-to-door sales and painted homes and businesses
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  • Recruited and supervised sales people effectively; achieved highest number of bookings in region 
  • Engaged in sales and recruitment as well as painting, successfully cutting down on labour costs

Crew Member, McDonalds, September 2009- August 2013
Contributed to a positive customer experience through providing customer service accurately and efficiently
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  • Chosen to be a part of an elite team that was dedicated to improving customer service and the launch of McCafe in Canada
  • Managed customer complaints while focussing on increasing customer satisfaction
  • Trained fully and excelled in all areas, including Drive-Thru, Front Counter and Kitchen
  • Maintained high standards of customer service during high-volume, fast-paced operations
Volunteer Experiences

Mentor, Mentorship Circles , WCT, October 2020- Present
  • Mentoring individuals finishing their education and approaching their new careers to deal with current career challenges, as well as find the support and tools they need to grow and develop in their careers

HubFans AllStar, HubFans Advocacy Program , HubSpot, June 2021 - Present
  • I am a part of the HubSpot advocacy program, one of the first 5 people to reach the top tier, sharing my love and knowledge of HubSpot with others

Speaker, Women in Revenue Group , HubSpot, April 2022
  • I was invited to speak on my HubSpot growth initiatives for the Women in Revenue HubSpot User Group

Speaker, Education North America Group , HubSpot, November 2021
  • I was invited to speak on Growth and leveraging HubSpot for EdTech at the Education North America HubSpot User Group

Mentor,  Community S(H)eroes , YWCA, January 2019- December 2019
  • Mentoring girls and gender non-binary youth from grades 7-10 to develop, plan, and execute on an initiative for social change, focusing on leveraging social media for good

External Director, Volunteer Centre, Feds, January 2016- April 2016
  • With a focus on outreach, searched out opportunities in the community, connecting and building those relationships to support and grow the University of Waterloo student involvement in the community

Coordinator, Waterloo Team Feds, Feds, January 2016- April 2016
  • Guided and oversaw all activities of Waterloo Team Feds, including recruitment of the team and chairing weekly team meetings, to ensure that team members fulfilled their responsibilities in line with the team mission. Coordinated team building and appreciation initiatives throughout the term, including, but not limited to an end of term dinner and activity

Member, Waterloo Crime Awareness Team, January 2015- December 2016
  • Attended a monthly meeting to discuss crime trends in the region and to give input on upcoming initiatives geared to students

Founder and President, Random Acts of Kindness Krew, Feds, January 2015- April 2015
  • Initiated and engaged in club activities, ranging from neighbourhood clean-ups, food giveaways, organized letter writing, poster design, and various other activities which improved student relations with one another and the community ​
  • Led club to win Best New Club in its founding semester

Peer Health Education Teams Coordinator, Health Services, September 2014- April 2015
  • Provided support and guidance to ten unique peer health education teams, allowing them to operate at a higher efficiency. Responsible for preparing and running team leader meetings, room bookings, resource acquisition, and conflict resolution. Involved in website design, review, and correction 

Coordinator, Feds Diversity Education Team, Feds, May 2014-August 2014, January 2015-April 2015
  • Guided and oversaw all activities of the Diversity Education Team to ensure that team members fulfilled their responsibilities in line with the team mission, including the planning, organization, and implementation of numerous events benefiting students, teaching about and supporting diversity and inclusivity initiatives

Workshop Facilitator, Student Leadership Program, Organizational & Human Development, April 2014- April 2015
  • Planned and presented several different workshops every semester on various topics regarding leadership, including, but not limited to, Global Intelligence, Conflict Management, Creativity, Communication, and Motivation

Executive Member, UWEnglish Tutors, University of Waterloo, January 2013- April 2013
  • Planned events for all members, tutored on an individual basis, and team directive planning
 
​Sergeant, Royal Canadian Air Cadets, September 2005- June 2012
  • Taught several courses to cadets, ages ranging from 12 to 16, including Public Speaking, Leadership, History of Aviation and Survival allowing them to further engage in the Cadets program
  • Worked in position of counsellor during winter camp training, including leading activities, conflict resolution, and developing a sense of camaraderie with cadets ​​​​

Education

Bachelor of Arts, Honours Arts and Business in Psychology Co-Op with Distinction, Cognitive Science Minor, University of Waterloo, Waterloo, ON, Sept. 2012 – Dec. 2016  

Exchange, University of Dundee, Dundee, Scotland, UK, Sept. 2015- Dec. 2015  

Other Degrees/Diplomas/Certificates/Training: ​
  • HubSpot Bootcamps, Hubspot
    • ​Super Admin, Beta Cohort
    • RevOps, Beta Cohort
  • HubSpot Academy, Completed: 16, Hubspot
    • HubSpot Reporting, January 2023 - February 2024
    • Revenue Operations, January 2023 - February 2024
    • Contextual Marketing, January 2023 - February 2024
    • HubSpot Marketing Software, January 2023 - February 2024
    • HubSpot Sales Software, January 2023 - February 2024
    • HubSpot Service Software, January 2023 - February 2024
    • Content Marketing, July 2022 - August 2023
    • Email Marketing, July 2022 - August 2024
    • Digital Advertising, July 2022 - August 2023
    • ​Digital Marketing, July 2021 - August 2023
    • Social Media, July 2022 - August 2024
    • Inbound Marketing, July 2022 - August 2023
    • Inbound Certified, July 2022 - August 2024
    • Frictionless Sales, July 2021 - August 2023
    • SEO Certified, July 2022 - August 2023
    • Sales Management, July 2021 - August 2023​
  • Salesforce Trailhead: Ranger Rank, Ongoing, Salesforce
    • My Trailhead Profile with badges earned thus far
    • ​Focuses on-​​
      • Analytics
      • Leadership
      • Agile Management
      • Security
      • Marketing Automation
        • ​Pardot
      • Management
  • SmartServe, Dec. 2017, SmartServe Ontario ​
  • Service Excellence, Completed Mar. 2017, OTEC
  • Programming Workshop for Beginners: Python, Completed Nov. 2016, School of Computer Science, University of Waterloo ​​
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